Next Door Models - Carrefour Tex

Next Door Models turns real neighbors into Tex's models. The community voted for the locals who best represented their neighborhood, and the winners starred in campaigns across bus stops, Carrefour aisles and social media, wearing everyday basics and sharing their stories. An initiative that started in Barcelona and spread to over 40 neighborhoods worldwide.

PROJECT OVERVIEW:

Tex is Carrefour's clothing brand. Everyday basics for the whole family, at prices that work for everyone. In 2027 it turns 45 and has just launched a new visual identity. The challenge: create an activation that celebrates that milestone without losing its soul,

the people's brand, real families, clothes that just work.

A brief set by Carrefour for the D&AD New Blood Awards 2026.

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