The brief asked to create a global creative idea that encourages parents of children (ages 3–12) to switch from manual brushing to Philips Sonicare Kids electric toothbrushes, by demonstrating how it builds better brushing habits in a fun and engaging way.
The concept transforms brushing into a musical experience: using a connected app, each section of the mouth triggers a different sound, allowing kids to “compose” their own song while brushing. If they miss a zone, the melody breaks—encouraging complete and consistent brushing.
At the end of each session, kids unlock their unique track, turning a daily routine into a rewarding, creative moment. By combining play, music, and habit-building, the idea positions brushing not as a chore, but as something kids look forward to.
The project was selected as a finalist at the One Show Young Ones, recognizing its creative approach to behavior change through play.
